It looks like Santa Claus is going to have to up his budget this year.
Kids want more expensive items on their wish lists for the upcoming holiday season, according to the 2010 Duracell Toy Report.
The survey showed more and more children want gadgets -- not toys -- for the holidays.
The days of kids asking for G.I. Joe or Barbie under the Christmas tree may be fading fast.
According to the new report, Santa would have better luck shopping at the Apple Store.
Of the 2,100 kids and parents questioned, 39 percent said the children wanted some sort of Apple gadget -- and believe it or not, the newest iPhone was the No. 1 most requested item:
- iPhone 4 (14%)
- iPod touch (13%)
- iPad (12%)
- Kinect for Xbox (6%)
- Zhu Zhu Pet Hamsters / Kung Zhu Hamsters (5%)
- Flip Video Camera (4%)
- Toy Story 3 Jet Pack Buzz Lightyear (4%)
- PlayStation Move (4%)
- LEGO Harry Potter, Years 1–4 video game (3%)
- Barbie Video Girl (3%)
The new Barbie Video Girl doll has a built-in camera girls can use to take short videos.
Barbie’s lower than expected spot on the top 10 could be an indication that the gender line is becoming much more blurred, and both boys and girls are looking for gender-neutral gadgets under the tree.
One thing appears to be certain: mom, dad and Santa are going to have to dig a little deeper into their pockets -- or bag of toys.
The iPhone 4, in particular, can cost anywhere from $200 to $500.